Between them the MSD team of wayfinding consultants and sign designers have a formidable range of skills and experience. This breadth of knowledge including crossover learning from one sector to another, such as retail to transport, is what enables us to deliver deeply considered signage masterplans, effective wayfinding strategies and robust sign specifications.
Our expert wayfinding consultants, wayfinding designers, product designers and graphic designers understand each other's disciplines, leading to a highly efficient, collaborative approach where each stage in the process is delivered in such a way as to make the next step as efficient to deliver possible.
Enriched by a wide variety of backgrounds, including extensive manufacturing experience through Merson Group's manufacturing division, our team of wayfinding consultants have a strong track record including projects such as Heathrow's T5 and Abu Dhabi Airport. It has the passion, talent, energy and determination to deliver excellence in any sign design or wayfinding project, whatever the scale and complexity.
Structural engineers, material suppliers and manufacturers, planning consultants and local authority planning officers, digital display and technology consultants, exhibition and lighting designers, as well as specialists with support expertise in urban planning and crowd movement.
Jim leads our Design Team on major commissions of all types. With more than 30 years of experience in the design and development of wayfinding for passenger terminals he brings an unrivalled breadth and depth of knowledge to each project.
The new wayfinding lightbox used at Heathrow’s Terminal 5 was conceived and designed by Jim and he is renowned for his ability to take challenging concepts and realise them as viable designs. As well as leading the team, Jim maintains a vital hands-on role in every project he leads.
With a corporate identity, graphic design and consultancy background, Maria has extensive experience in wayfinding design and environmental graphics. Responsible for the development of wayfinding strategy and sign planning on all major MSD projects for the last 3 years, Maria has considerable input into all our Middle East projects.
Her skills can be applied to wayfinding in any environment but through her work in airport terminals and the London Underground Maria has developed outstanding abilities in the transport sector.
Robert has 16 years experience in design and management. He is integral to each of our projects across project planning, design strategy, concept design, specification, tendering, implementation and management.
With a background in Product Design he contributes expertly to both the creative and technical side of our work.
Trained as a Graphic Designer and gaining extensive experience during his 20 years in the sign industry, Roddy brings an invaluable wealth of design and construction knowledge to any signage project he is a part of.
Recently, as our International Development Director, he has continued to successfully develop our relationships with longstanding key clients, as well as designing products and signage schemes for clients such as Tesco, M&S and TJX Europe.
Presently based in Riyadh, Saudi Arabia, he continues to deliver exceptional product design, customer service and project management.
With 16 years in the sign industry, working almost exclusively in the transport sector, Stuart has a wealth of experience in both airport and rail signage projects. From project managing our Heathrow T5 sign design commission to delivering major rail signage programmes, Stuart has extensive experience of large-scale transport signage projects.
In the last 3 years his extensive airport sector experience has been supplemented by a number of rail projects, including high-profile projects such as Southeastern’s HighSpeed service (HS1) from St Pancras and managing the specification design for South West Trains’ station re-signing programme.
As Managing Director of MSD and Group Managing Director of Merson Group, Roddy’s strengths lie in the strategic planning and high-level direction of major design projects. Formulation of the project team including sourcing any additional expertise required from our roster of trusted consultants is another key role he excels at.
Having selected and assembled our design project team for Heathrow T5 and managed the delivery of our master-planning, wayfinding and sign design for Abu Dhabi Airport, Roddy has a wealth of major project experience.
Key attributes and roles:
Graeme has 30 years experience in the Design sector. He has worked on both the client and agency side of the industry and has a unique perspective on what it takes to make any project succeed.
With her architectural background, Melahat has extensive experience in airport projects and specializes particularly in airport wayfinding planning design, having previously worked on numerous international projects in the Middle East and Turkey.
Her responsibilities within the MSD team are planning and developing wayfinding design, as well as preparing signage location plans and message schedules. She also contributes to strategy development reports.
Rana specialises in cross-cultural graphical communication and co-designed a new Arabic font to harmonise with the Latin Frutiger at Abu Dhabi Airport. She has 10 years experience in graphic design, brand building, design application and Arabic adaptation for various projects.
Rana works in conjunction with MSD to ensure design and graphics are culturally appropriate for a Middle East client base, as well as contributing to design concepts.
Tarek is a Mechanical Engineer with 11 years experience in Manufacturing, Production Management, Product Design and Development.
Most of Tarek's experience has been gained working on signage and industrial projects in the Middle East and North Africa. He has connections in Saudi Arabia and frequently works there. He is based in, and runs, our Beirut design office and actively project manages our main Saudi contracts.
As a key member of the team, Tarek works on multiple projects delivering excellent client liaison and communication. He keeps track of the deliverables and makes sure that MSD delivers the required scope and meets the milestones on our projects.
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Roddy Strang provides an insight into how to deliver a successful wayfinding project