From a clean-sheet start MSD created the entire signage family for Easter Group's Butterfield Technology Park near Luton.
It was vitally important that the concepts were fully in tune with the architect's vision for the site while providing effective branding and wayfinding. Once approved, the concept designs were developed into a fully resolved design process that included production of CAD drawings and detailed specifications to facilitate selection of the implementation contractor and subsequent manufacture.
A key consideration was the phased development of the site and the consequent need for the signage to lend itself to implementation over a period of time as new areas of the park were developed. The construction design allowed this while maintaining economies of scale in the primary manufacture process.
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Roddy Strang provides an insight into how to deliver a successful wayfinding project