This project, to design and implement a signage system to aid navigation and orientation within Warrington Town Centre, was awarded to MSD by Warrington Borough Council. A key factor in the award was their assessment of our recently completed wayfinding project within the town’s flagship Golden Square Shopping Centre.
We were delighted to have the opportunity of extending our work to further enhance the wayfinding provision throughout the entire town centre in a truly joined up manner. The project scope called for a number of design deliverables including:
Warrington is a busy working town centre location and attention was given to possible logistical issues in relation to groundworks and sign installation procedures. This attention to detail resulted in a scheme that was implemented smoothly with minimal disruption to the town centre’s operation.
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Roddy Strang provides an insight into how to deliver a successful wayfinding project