Signage masterplanning is an essential yet often overlooked stage in the process. It is the foundation upon which a sound wayfinding strategy or design brief is built and its importance cannot be overstated.
Effective masterplanning means assessing and defining the project scope, understanding the nature and extent of the task in hand, gathering information, strategising, consulting and discussing. Time invested in this stage will have a strong bearing on the effectiveness of all subsequent output.
Just as importantly, this first stage is also an excellent "getting to know you" time where we focus on learning as much as we can about your project team and its vision for the project.
Everything we do during this vital phase will shape the scheme that is ultimately realised.
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Roddy Strang provides an insight into how to deliver a successful wayfinding project